I used to do the news but now I make content that’s way less depressing

Before

My journalism career started in Hollywood, in between semesters at Arizona State (go Devils). I wrote viral news stories for CNN’s digital platform when I was just an intern. I interviewed movie stars as a freelancer for Film Independent. But eventually, I graduated college and decided to take a more adventurous route - local news baby! First in Eugene, Oregon (KVAL-TV) and later in Baltimore, Maryland (WBFF).

I did all the things you could do in a newsroom - I was a reporter, anchor, producer, editor and yes, even a weather girl. I was also my own camera person, shooting and editing my own stories. Over the course of four years in the bizz, I covered all kinds of crazy sh*t, like crime, elections and county fairs. This front row seat to America gave me a whole new perspective on people, niche cultures, and their values. But most importantly, I won two Emmys and that’s what I need you to remember.

I eventually left the news industry to pursue storytelling in new ways. I worked a lot of odd jobs. I was a researcher on a Netflix true crime series called Heist, and I was an Associate Producer on an Amazon podcast called The Lamb, and for a while there, I sold gym memberships. Life is CrAzY sometimes amiright?

Now

Today, I help brands and people speak their truth on the internet. I’ve worked in the non-profit space, helping a wide variety of organizations drive awareness to their specific causes via the internet. I’ve also worked for big time comedians, carefully strategizing and crafting their online presence to keep butts in seats IRL.

I’m also a standup comedian, but that’s a different website. Click if that helps me get the job! Otherwise, pretend you didn’t see this hehe

✨ The Vision ✨

Whether your brand is super serious or super fun, my game plan is a uniform, tried and true practice. I’ll start by doing some social listening and analysis to see what narratives and products are already out there, and also check what the competition is doing. I’ll come up with a custom strategy, calendar, voice and look for your online presence. We’ll craft punchy, clever, and memorable content that best serves your mission for Meta, TikTok, YouTube or wherever your fans and customers live. Sometimes it’s a graphic, other times it’s a video or photo. Every brand is different. I’ll engage your followers to make their needs feel seen and heard, and make sure your product is always top of mind. If your brand has a budget, I’ll help you maximize your ad placements to make sure you’re getting the most likes, views, and shares money can buy. Then, I’ll run some analytics and see what’s working and what isn’t. Lather, rinse, repeat….

There’s a lot of bad content littering the internet! I’m gonna make sure yours stands out and makes people stop and feel some type of way ✨ I’m a super online person and a recovering news junkie. If I can use your brand to make the internet a more interesting, more enjoyable place to be, then I’ve done my job.

P.S. I’m a native Spanish speaker! I provide services in both languages

Thanks for stopping by!